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  2. Department of Marketing and Organizational Communication
  3. Minor in Marketing (7 Courses)
Minor

Minor in Marketing (7 Courses)

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Program
Department of Marketing and Organizational Communication

Required Courses (3 Courses)

Course Code
Title
Credits
MGT 100
INTRODUCTION TO MANAGEMENT
3
MKT 101
PRINCIPLES OF MARKETING
3
ACC 125
FINANCIAL ACCOUNTING
3
Sub-Total Credits
9

Elective Courses (Choose 4 Courses)

Course Code
Title
Credits
MKT 260
QUANTITATIVE MARKETING RESEARCH
3
MKT 270
QUALITATIVE MARKETING RESEARCH
3
MGT 335
GLOBAL SOCIAL ENTREPRENEURSHIP
3
INB 306
INTERNATIONAL MARKETING
3
MKT 308
CONSUMER BEHAVIOR
3
MKT 310
ADVERTISING
3
MKT 312
SALES MANAGEMENT
3
MKT 314
SERVICES MARKETING
3
MKT 316
PUBLIC RELATIONS
3
MKT 322
BUSINESS-TO-BUSINESS MARKETING
3
MGT 325
SMALL BUSINESS AND ENTREPRENEURSHIP
3
MKT 326
DIGITAL MARKETING STRATEGIES
3
MKT 327
SOCIAL MEDIA MARKETING
3
MKT 328
DIGITAL ANALYTICS FOR MARKETING
3
MKT 329
MOBILE MARKETING
3
MKT 330
PROFESSIONAL SELLING
3
MKT 331
DIGITAL SALES
3
MKT 344
SPORTS MARKETING
3
MKT 346
SPORT MEDIA AND COMMUNICATION
3
MKT 405
STRATEGIC MARKETING
3
Sub-Total Credits
12
Total Credits
21

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