This course will cover social media marketing, and how it works in conjunction with digital marketing and traditional marketing. The course highlights the importance of treating each social media channel as a unique marketing effort that will not be successful if implemented as a generic strategy across all social media channels. Students will learn the cornerstones of Social Media engagement; which includes but is not limited, to the rules of engagement, rules of ideal content, and rules of outstanding content. Project based work is assigned that require students to develop social media marketing strategies.
Prerequisites