Skip to main content
Assumption University catalog
Academic Catalogs

Main navigation

Undergraduate Academic Catalog & Advising Guide
University Information
Academic Departments
Programs of Study
Courses
Graduate Studies Academic Catalog
University Information
Programs of Study
Courses

Breadcrumb

  1. Home
  2. Department of Marketing and Organizational Communication
  3. Major in Marketing with Concentration in Digital Marketing (17 Courses)
Major

Major in Marketing with Concentration in Digital Marketing (17 Courses)

Download as PDF
Program
Department of Marketing and Organizational Communication

Required Courses

Course Code
Title
Credits
MGT 100
INTRODUCTION TO MANAGEMENT
3
MKT 101
PRINCIPLES OF MARKETING
3
ACC 125
FINANCIAL ACCOUNTING
3
ACC 126
MANAGERIAL ACCOUNTING
3
ECO 110
PRINCIPLES OF MICROECONOMICS
3
ECO 111
PRINCIPLES OF MACROECONOMICS
3
ECO 115
STATISTICS WITH EXCEL
4
FIN 325
FINANCIAL MANAGEMENT I
3
MGT 230
DECISION ANALYTICS FOR MANAGERS
3
MGT 400
BUSINESS STRATEGY
3
3
MKT 260 or MKT 270
Total Credits 3
Course Code
Title
Credits
MKT 260
QUANTITATIVE MARKETING RESEARCH
3
MKT 270
QUALITATIVE MARKETING RESEARCH
3
MKT 308
CONSUMER BEHAVIOR
3
MKT 326
DIGITAL MARKETING STRATEGIES
3
MKT 327
SOCIAL MEDIA MARKETING
3
MKT 328
DIGITAL ANALYTICS FOR MARKETING
3
MKT 329
MOBILE MARKETING
3
MKT 405
STRATEGIC MARKETING
3
Sub-Total Credits
52
Total Credits
52

Thrive in the company of
friends

A Catholic university founded by the Augustinians of the Assumption, located in the heart of New England in Worcester, Massachusetts. Assumption University strives to form graduates known for their critical intelligence, thoughtful citizenship, and compassionate service.

Explore Programs
Meet with Admissions

(508) 767-7000

500 Salisbury Street, Worcester, MA, 01609

  • Contact Us
  • Directions & Transportation
  • Virtual Tour
  • Campus Map
  • Admissions & Financial Aid
  • Student Accounts
  • Campus Life
  • Athletics
  • Mentorship and Academic Support
  • Strategic Plan
  • Student Success
  • Title IX
  • People & Departments
  • Library
  • Employment
  • Bookstore
  • Conference Services
  • En EspaƱol

User account menu

Staff Login
 
  • © 2026 Assumption University
  • Privacy Policy
  • Report a Website Problem
  • Web Accessibility Statement
  • Nondiscrimination Statement
Facebook Twitter LinkedIn Instagram