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  2. Department of Marketing and Organizational Communication
  3. Major in Marketing with Concentration in Sales (17 Courses)
Major

Major in Marketing with Concentration in Sales (17 Courses)

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Program
Department of Marketing and Organizational Communication

Required Core Courses (12 Courses)

Course Code
Title
Credits
MGT 100
INTRODUCTION TO MANAGEMENT
3
MKT 101
PRINCIPLES OF MARKETING
3
ACC 125
FINANCIAL ACCOUNTING
3
ACC 126
MANAGERIAL ACCOUNTING
3
ECO 110
PRINCIPLES OF MICROECONOMICS
3
ECO 111
PRINCIPLES OF MACROECONOMICS
3
ECO 115
STATISTICS WITH EXCEL
4
MGT 230
DECISION ANALYTICS FOR MANAGERS
3
FIN 325
FINANCIAL MANAGEMENT I
3
MKT 308
CONSUMER BEHAVIOR
3
MGT 400
BUSINESS STRATEGY
3
MKT 405
STRATEGIC MARKETING
3
Sub-Total Credits
37

Required Research Course (Choose 1 Course)

Course Code
Title
Credits
MKT 260
QUANTITATIVE MARKETING RESEARCH
3
MKT 270
QUALITATIVE MARKETING RESEARCH
3
Sub-Total Credits
3

Required Concentration Courses (4 courses)

Course Code
Title
Credits
MKT 312
SALES MANAGEMENT
3
MKT 322
BUSINESS-TO-BUSINESS MARKETING
3
MKT 330
PROFESSIONAL SELLING
3
MKT 331
DIGITAL SALES
3
Sub-Total Credits
12
Total Credits
52

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